“Merrady is an incredible partner not just because she is an effective writer and storyteller but also because she understands brand and the important role authenticity and alignment play in brand strategy. In a few short months, she feels like an extension of our team and has touched everything from web copy to packaging. Her contributions have been pivotal to Sahajan”
Lisa Mattam
“Merrady's talent and discernible eye are unmatched at identifying the true heart of a brand. She is expert at then taking that beating heart and outlining a clear path to differentiate and grow the brand through authentic and meaningful storytelling.”
Elena Severin
“Merrady is so wonderful—she has an immense knowledge of beauty as well as a long history of being in the beauty industry in various capacities. She knows what will sell, who will buy it and how to market it to them. I love working with her because she can easily toggle between big picture dreamy conversations about branding and then drill down on punctuation for a press release. Merrady is a delightful, generous human with an incredibly warm heart and I’m grateful every time I get to work with her.”